Marketing Covid vaccines

Yale University was engaged by US Government to work on messaging to promote the vaccinations. Guilt, embarrassment, trust the science, personal freedom … Its all there.

Primary outcome measure: Intention to get COVID-19 vaccine

Secondary Outcome Measures :
– Vaccine confidence scale
– Persuade others
– Fear of those who have not been vaccinated
– Social judgment of those who do not vaccinate

Covid vaccine is the new Soma (ref: Aldus Huxley Brave New World).